When Yvon Chouinard founded Patagonia in 1973, he didn’t imagine nor wished that one day he would become an influetial business man.He wanted to make outdoor clothing and gear for his mountain climbing friends and himself.On September 14, 2022, he made the news with a unique leadership and business decision: he donated his 3 billion US dollar company to a climate change organization, effectively committing his business to protect the Earth.
Klättermusen is a maker of refined mountaineering equipment, established in 1975 by local climbers in the mountain village Åre, Sweden.Aiming to combine utility and extreme durability in environmentally considerate designs and materials, Klättermusen supports outdoor enthusiasts through unforgiving weather and unpredictable situations."Maximum safety for you, minimum impact on nature”, is just as strong a value today as it was on its origin.
O,A and S are the three initials of the founder's name (Oliver Adam Sebastian). The brand was born during his numerous trips to the family summer home in Barcelona. It all started with Oliver continuously supplying his friends with the rare product of espadrilles, which until 2010 couldn’t be found in all of Scandinavia. The espadrilles were soon joined by swimwear, and OAS grew into the resort brand it is today - established in countries worldwide to provide the brand's customers with year-round vacation wear.
Founded in Stockholm in 2016, CHIMI is an independent eyewear brand embracing a multiplicity of perspectives and ideas. Each piece proposes a distinct balance of opposing elements past and future, structure and fluidity, hard edges and humanistic touches, embodying inherent ease and sensibility.
Livid Jeans is a Norwegian apparel company that adheres to the Japanese finesse within fabric construction while maintaining the classic silhouettes of contemporary Scandinavian design. Dedicated to honoring old traditions, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered.
Wollow is first of all a statement of love to solid product design and modern culture.Founded by Martin Jørgensen, the inaugural offering utilizes a hybrid design-based philosophy that focuses on design, innovation and sustainability in equal measure.Natural latex from rubber trees, Bio-degradable bio-leather, Cork inner-soles and organic cotton laces form footwear that not only look the part, but also bring exceptional comfort.
Transparent is a Sweden-based tech brand by making timeless and modular electronics and audio music systems that get better with age. All Transparent audio speakers can be repaired and upgraded over the years rather than replacing the entire product. The name 'Transparent' is based on the speakers themselves, which are designed so that they blend into any space rather than standing out as a tech object. Transparent prioritizes recycled sources by working with mostly aluminum and glass in an effort to reduce electronic waste.
Jason Markk origins from love, rooted in sneaker culture and a need for products that were not only effective, but responsible - products that could truly clean and care for our belongings. Over the years, the humble brand has expanded globally and continues to promote a culture of care through quality products and experience. Today, as a B-Corp certified company, sustainability standards are redefined.In 2023 industry norms were again challenged through PFAS-Free water and stain repellant.Non-toxic should apply to all aspects of life.
